Pescara City Branding.

Pescara is the capital city of the Province of Pescara in the Abruzzo Region of Italy. It is the most populated city in Abruzzo, with around 120k residents, and approximately 350k including the surrounding metropolitan area. Located on the Adriatic coast at the mouth of the Aterno-Pescara River, the present-day municipality was formed in 1927 joining the municipalities of the old Pescara fortress, the part of the city to the south of the river, and Castellamare Adriatico, the part of the city to the north of the river. The surrounding area was formed into the province of Pescara. I decided to give a new look to my hometown, as it’s usually represented in an old and traditional way. Therefore, my design tries to look ahead without forgetting how much history is behind the city and its symbols.